Nelly will be launching a new addition to his Pimp Juice beverage brand. Pimp Juice; the Purple Label, an anti-oxidant/energy drink.

The new lightly-carbonated drink  will be  available at local stores by the end of August.  The drink will also be available at  the electronic store, F.Y.E. (For Your Entertainment).

In honor of  the new drink ,  Nelly  also  announced  the 3rd annual Pimp Juice P.I.M.P “Upgrade Your Life” Scholarship Competition.

The Scholarship competition this year will focus on a photo and essay competition concerning how the student plans to “Upgrade His/ Her Life" through education, hard work, creativity, heart, and philanthropy.

As our founder Nelly says, " Luck can only get you so far in this life. I was able to upgrade my life with hard work and sacrifice. I hope these scholarships will enable the less fortunate to reach their goals," Nelly said.

The essay should have a maximum of 1000 words and a photo with a Pimp juice can that personifies their future plans. The scholarship program will provide 4 scholarships (2 for domestic students and 2 for international students up to $5,000 per scholarship) and free product and gear for those students that finish in the Top 10. For more information and the applications, please visit our website at www.letitloose.com.