Late last week, P. Diddy named Jenny La Fata as Vice President of design for his new business venture, the Sean John's Women's Collection. La Fata, best known for her innovative work at fashion label La Rok was keen to work with the rapper and Diddy himself mirrored this enthusiasm. 'La Fata epitomised the essence of Sean Combs' Women. She's sporty, street and sexy' claimed the rapper.

Although only time will tell, Puff is hopeful that his new range will be as sucessful as his other clothing ventures. He recently stated that he wants the new collection to represent styles which catch his attention.

The Sean John Women's Collection will be launched in the summer.