Snoop Dogg has been named Creative Chairman of Priority Records.  Recently re-launched by parent company EMI, Snoop will oversee the release of several new projects as the label comes up on its 25th anniversary.

In addition to his new role, Snoop will also be releasing his tenth album Malice N Wonderland through the label.

Snoop previously released his records on No Limit through Priority which served as distribution. 

“Starting fresh with EMI is a great feeling.  It's a new partnership, a new Priority Records, and a new Snoop Dogg: the Creative Chairman…the Boss Dogg…the Dogg Father," said Snoop via a statement. "The business model we've developed will bring the musical heritage of groups like N.W.A. to the forefront. And you definitely got to get ready for my new album Malice N Wonderland in December to kick it all off — this is going to be the most potent dose of Snoop Dogg yet!”