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Dr. Dre Teams Up With Hewlett Packard For 'Quality Sound' printer friendly version Send this story to a friend!
Posted: 8/12/2009 9:14:13 AM by Black widow

A new alliance between Dr. Dre, Interscope CEO Jimmy Iovine, and computer maker Hewlett-Packard aims to save digital music.

No, this is not an attempt to fix the record industry's business woes. The goal is to lift the sound quality of the too-often tinny tunes squeaking out of our ear buds, and it's an ambitious plan nonetheless. HP will release premium-priced laptops, headsets, and software featuring the "Beats by Dr. Dre" brand sometime this fall, music industry sources with knowledge of the offering told CNET News.

In an interview last week, Iovine declined to discuss HP or any other company that may be involved. He confirmed, however, that he and Dr. Dre are part of a plan to reconstruct the entire "digital music ecosystem" from the sound file to the computer and culminating with high-end headsets.

Iovine downplayed the potential for the group's efforts to compete with Apple. The man who discovered rapper Eminem, said he enjoys an excellent relationship with Apple CEO Steve Jobs.

In addition, the partnership would love to join forces with Apple and other consumer electronics companies, according to a source close to the company. That said the plan has all the markings of an attempt to lure away those Apple fans who possess a discerning ear. Audiophiles have long lamented the dropoff in sound quality brought on by the onset of digital music.

"We have to fix the entire chain," Iovine told CNET News. "Our position is to go to all the sources and try to improve sound and educate people...We can't put anything weak in the line. Whoever puts out things that sound bad shouldn't be as cool as something that sounds great."

Iovine said that he and Dr. Dre's efforts are not based on any attempt to save the music industry.

"I just want our product to sound better," Iovine said. "The record business committed many, many mistakes in the last 10 years, and I'm right in there. One of them was letting its product get degraded. It's one thing to let it get stolen, it's another to allow it to be degraded because then you really don't have a chance...video games and TV quality are getting better and the quality of our work is getting lower. If that happens, then music will become disposable. That's something we can fix."

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