Snoop Dogg will be unveiling his latest clothing line called Rich & Infamous at the Magic fashion tradeshow in Las Vegas this week.

According to Daily Variety, the clothing line is inspired by famous icons like Jimi Hendrix, Dean Martin, Albert Einstein, Ronald Reagan and Muhammad Ali, among others.

“[It's] a fraternity of sorts -- from presidents to gangsters -- who've been able to endure the burden of gaining wealth at any cost,” said Snoop Dogg.  “These men savor the fruits and relish the spotlight”

The line is a venture between Snoop Dogg, Robert Thorne Co.,  IMG World and Industry Concepts.

Snoop will promote the Rich & Infamous clothing line in his music videos, films and his reality show, Snoop Dogg's Father Hood.  The line will offer accessories, grooming and home products in the future.