Perhaps it's the way he keeps backsides bouncing with energetic, club-jumping anthems like "Shut Up" and "Take It to Da House."  Or maybe it's his foul-mouthed, triple-X antics on such hood hits like "Na'an N****" and last year's candy-licking summer single, "Sugar (Gimme Some)."  Or it could be the way his deep, soul-drenched baritone unapologetically reveals honest, first-hand accounts of life inside the ugly underbelly of America's inner cities on heart-wrenching prophecies like "America" and "Thug Holiday."

Whatever the reason behind the remarkable success of his six-album solo career, Trick Daddy has become one of the most diverse and recognizable voices in hip-hop today.  Not only has Trick been able to appeal to the mainstream masses who have given him a handful of platinum albums, but he has also kept his grassroots fan base satisfied with true-to-life lyrics and trunk-rattling beats. 

Now, after a decade of on-the-scene reporting from the mean streets of his Miami-Dade County stomping grounds, Trick Daddy returns with a flawless seventh album, aptly titled "BACK BY THUG DEMAND." 
"There are people out there that ain't got nowhere to stay," says Trick.  "Other people can't read, write, add, or count.  All they can do is rob or gamble or steal or sell dope.  I put people on the level where they can relate and understand what other people go through.  My music comes from personal experience.  It's all hand-to-hand combat when dealing with the realities of life."

One of these revealed realities is the visually graphic metaphor "Chevy," where Trick compares his own hard times to an old, beat-up ride with no air conditioning, a broken steering column, and a rattling engine.  With singer Lloyd's slick croons on the hook and a boisterous, low-end horn section competing with a flickering flute loop, Trick verbalizes:  "Been riding around for over 200,000 miles/ with no tag, no insurance, and some bald head ass tires/ My lining is off/ My timing is off/ Shit is looking real bad/ Plus, I'm down to my last quarter tank of gas."

Trick is backed by his own up-and-coming artists Dunk Ryders on "Shorty Wanna Be A Thug," where the crew pays homage in remembrance of fallen soldiers lost to the grave and the penitentiary.

"Although I talk about a lotta killing and drug selling, that's reality," explains Trick.  "If you would have never showed me that shit, I would have never talked about it.  I'm only gonna teach what I was taught."

Even though he can hold a mirror to society at large and explain what evil men do, Trick is much more than just a rapper on a soapbox.  He exposes his lighter side on the playful lead single, "Bet That," featuring Chamillionaire and Goldrush."  Over an up-tempo, radio-friendly track, deep bass drops, and haunting pipe organs, this duo leans sideways in chromed-out, candy-painted dunks.  Then Trick takes it to the club with the bouncy, Lil Wayne-featured "Yeah, Yeah, Yeah".

But just because this native Miamian knows how to have a good time on the mic, make no mistake - Trick is still a thug.  The proof is in the hard-hitting "Breaker Breaker," where Trick gives lames dirt naps aided by a boisterous horn section and horror flick synthesizers.  Trick even pulls rappers' chords along with Rick Ross and Plies on "Tuck Ya Ice In," a boastful ode where they question the authenticity of other rappers' cloudy diamonds, fake Rolex watches, and gold-plated jewelry that might give them an infection.

Whether reporting on the brutalities of everyday life, keeping the club crunk, or putting his peers in their places, Trick Daddy has never been afraid to expose himself (or others) to the world around us.  For Trick, nothing less will do.  "People say keeping it real is a hard thing to do.  Keeping it real is easy," says Trick.  "Being fake and being soft is hard to do.  For me not to keep it real or sell you a record that is fake, my luck will probably be bad for the rest of my life."